Mission and Vision


To be a leader in women fashion by empowering women to express their real identity- Muslim identity- but still fit the society.

To facilitate working Muslim women to appear both fashionable and professional, while at the same time not deviating from the Islamic teaching of being modest.


To innovate, to lead, to enhance, to provide best-value fashion products and services to our customers.

To make a difference through our branding to stay ahead of fashion trends, market changes and the latest technology.